This post is meant to
go along with the extensive SEO for Bloggers eBook that will be ready very
soon. To prepare yourself to take full advantage and get your SEO underway, you
should install Google Analytics as soon as possible. This way, by the time you
get around to implementing the valuable information in the eBook, you’ll have
the data you need to understand what content you should optimize.
The first step is to
sign up for a Google Analytics account. Select web site and universal analytics
(see below) and fill out the remainder of the form to get your tracking ID.
Your tracking ID will
begin with the letter U. There will also be a javascript code on the same page
that you can use if you can install code in the head section of your site. To
install Google Analytics on your Blogger or WordPress blog, you only need the
tracking ID
Blogger
To install the
tracking code in Blogger, go to SETTINGS > OTHER. Scroll down to the bottom
of the page and enter your tracking ID. Then hit SAVE SETTINGS and you’re ready
to go.
WordPress
There is currently
not a way to install Google Analytics on a WordPress.com blog. These
instructions will only work on a self-hosted WordPress blog.
You can install
Google Analytics on a self-hosted WordPress blog two different ways. If you are
using a premium theme such as Genesis that allows you to add lines of code in
the <head> tag, then take the javascript code and paste it there. In
Genesis, you can access this by going to GENESIS > THEME SETTINGS
If you are not using
a premium theme, you can install the Google Analytics plugin. Once the plugin is installed, go to SETTINGS
> GOOGLE ANALYTICS and enter the tracking ID in the only field on that page.
Then save your settings and you’re done.
That’s it.
After a few weeks you’ll have enough data to start making better choices when
it comes to your design and marketing.
Don’t
forget to sign up below to receive the SEO guide delivered to your inbox in a
few weeks.
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